Web Statistics

Are you operating in the dark when it comes to your website? You know that people are visiting, and perhaps they’re calling in or placing orders, but do you really know what they’re clicking on?

• Who’s on?
• Where are they going?
• What pages are most popular?
• What causes people to stay and read, or what drives them to click away?

These are just a few common questions that ISWest clients have asked about their sites.

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The truth is that without some sort of traffic analysis software, it’s really impossible to know exactly what’s going on with your website. Fortunately, ISWest has the answers for its web hosting clients in the form of its Web Statistics package, which analyzes the usage of customer websites. It produces easily readable graphs, charts and reports that can be used to optimize your site, or even your business to speak to its customers more effectively.

ISWest Web Statistics customers log into a very simple web interface that gives them an up-to-the minute view of exactly what’s happening on their website. By analyzing the traffic logs, the service is capable of determining useful pieces of information about your visitors like who they are, where they came from, how they arrived at your site, where they choose to spend time and more.

Additionally, once the log information has been parsed, it is stored so that you can do historical analysis of your site’s performance. Many ISWest Webs Statistics clients have found this information invaluable in charting the growth of their site’s popularity, determining how to grow their sites or setting marketing and promotional timelines.

Because the web statistics service operates via log analysis, it means that there aren’t any necessary changes to a site’s code to enable the service. ISWest technicians will activate the service in the background. It’s that simple: Order the service, log in, read your statistics and learn what’s going on in your site.